General Information

Spielboy is looking for a limited number of forward-thinking companies who are interested in building their brand with run-of-site ads.

Spielboy doesn't just throw up some great articles and hope people read them. We keep users coming back with innovative interactive elements that invite user participation, including Heiß or Häßlich and Beat This Caption.

Spielboy's real strength is its unique focus on the adult part of the "adult boardgaming" industry. Sex sells, and Spielboy gives users sex. Just check out this month's pictorial. Funny sells. And Spielboy gives its users funny. Hotcakes sell, too, but we are all outta hotcakes.

Spielboy's flexible layout can accomodate all types of interstitial and non-blocking advertisements, from sublime in-line links to banners to site-wide sponsorship notices. You can reach our users on the home page or on the back page, and every page in between.

Ad Inventory

The following table lists the types of ad inventory available on Spielboy.com:

When deciding on ad size and content, you should consider the type of campaign: direct marketing vs. branding. Branding ads attempt to elicit no direct action by consumers; they simply reinforce consumer thoughts by frequent exposure.

Acceptable formats include GIFs, animated GIFs, JPGs, Shoshkeles, Flash movies, DHTML, and forms.

Demographic Data

The target audience for Spielboy is young euro-game fans. This audience is comprised of a very desireable demographic, as the following data show.

Related Sites

The following websites can be helpful when making ad-buy decisions:

• "Diversity is Power for Specialized Sites" on Jakob Nielsen's useit.com

Add Spielboy to Your Banner Ad Rotation

You are welcome to use the following banner ad in your ad rotation, free of charge:

Feel free to link it to anywhere on the Spielboy.com website.

More Information

If you are a media buyer or media planner, email advertising@spielboy.com to request a rate card and additional information. To speak with an advertising representative, you can also call (Country Code 01) 617-688-8345.