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Spielboy.com premiers website

Provides exciting perspective for growing European-style boardgaming market

Monday June 23, 2003 9:00 am ET

BOSTON, June 23, 2003 -- Spielboy (www.spielboy.com) today announced the launch of it's flagship website, Spielboy.com. The site targets the young, largely affluent market of European-style boardgame fans in the US and abroad.

European-style boardgame players are a rapidly-growing segment of the population, with sales of nonelectronic hobby games more than tripling since 1994 to $2.6 billion in the US alone, according to the Game Manufacturers Association. These games promote face-to-face interaction, cooperation, and intellectual stimulation among players.

Also referred to as "adult", "designer" or "German" boardgames, European-style boardgames have recently been covered in publications such as US News and World Report, The Korea Times, The New York Times, and The Chicago Tribune.

Spielboy.com integrates compelling content and arresting images with outrageous editorial and humor. Among Spielboy's features:

• Addictive image rating system "Heiß or Häßlich"
• Pictorial featuring model and boardgaming advocate Genevieve Maes
• Photographs by popular fashion photographer Glen Robyn
• Feature reporting from established journalists
• Instant-classic Found Porn pages

European-style boardgame industry insiders have already begun praising this exciting new website:

• "What a fresh view on games!" - Matthias Hardel, Spielbox Magazine, Germany
• "Genius!" - Aaron Weissblum, Game Designer, USA
• "Brilliant. Just brilliant." - Peter Sarrett, The Game Report, USA
• "I'm amazed!" - Alan R. Moon, Game Designer, USA

About Spielboy

Spielboy is motivated by the belief that great online experiences strengthen great boardgaming experiences. Journalists should contact Spielboy.com at press@spielboy.com.

The Spielboy logo is copyright 2003 Spielboy.com. Other product or service names mentioned herein are the trademarks of their respective owners.

Source: Spielboy.com