Everyone wants to know...
How big is it?
Just how big is the US euro-game market? Depends on who you ask.
Late last year, game designer Alan Moon estimated the size of the American euro-game market to be at at 30,000. Bob Herried, Managing Partner of Funagain.com, believes that the actual number is "at least 2 to 3 times larger."
But the market for these games does not appear to have topped out yet. According to Herried, "the overall awareness of [non-standard] board games is on a sharp incline." Larry Roznai, president of Mayfair Games, publisher of the English version of Settlers of Catan, agrees that the industry is in growth mode. "Our sales curve is still rising."

"Boulder" Jim Sandefur of Georgia-based Bouldergames.com thinks the US game market could be much larger with better marketing. Every year, more and more stores sell German games, and more and more people discover them. Boulder Jim says the euro-game market in the US is growing -- "at a steady but not speedy rate."
Internationally, the outlook might not be so good. According to Friedheln Adam, principal of the popular German mail-order business ADAM Spielt, "the German game market is shrinking." While sales of games in Germany might be flat or down, Mr. Adam reports an overall increase in shipments worldwide.
The table below lists worldwide unit sales for some euro-games, to give you an idea of the overall market.
| Game Name |
Units Sold (logarithmic scale) |
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| Isi |  (200) |  | | Keydom |   (300) |  | | Keytown |     (500) |  | | Keythedral |      (600) (First edition) |  | | Roads & Boats |       (700) (2nd ed) |  | | Roads & Boats |        (750) (3rd ed) |  | | Morisi |          (1,000) |  | | Kardinal & Konig: Das Duell |             (1,500) |  | | Titicaca |             (1,700) |  | | StreetSoccer |              (2,400) |  | | Rome |              (2,500) |  | | Fische Fluppen Frikadellen |              (2,500) (German edition) |  | | ZooSim |              (3,000) |  | | Finstere Flure |                (5,000) (German edition) |  | | Age of Steam |                 (6,000) (First and Second Editions combined) |  | | Piratenbucht |                 (6,000) (German Edition) |  | | Durch Die Wuste |                         (25,000) (German edition (Amigo)) |  | | La Citta |                         (25,000) (German Edition (Kosmos)) |  | | Die Neuen Entdecker |                         (25,000) (Revised German edition) |  | | Space Beans |                         (26,000) (German Edition) |  | | Union Pacific |                         (26,000) (German Edition) |  | | Puerto Rico |                         (30,000) |  | | Kill Dr. Lucky |                          (40,000) |  | | Sid Meier's Civilization: The Board Game |                            (60,000) |  | | Settlers of Catan |                             (70,000) (Travel ed) |  | | Der Grosse Dalmuti |                              (80,000) (German Edition) |  | | Citadelles |                                (100,000) (German and Dutch editions) |  | | Starfarers of Catan |                                (100,000) |  | | Lost Cities |                                (100,000) (German Edition) |  | | Kahuna |                                (100,000) (German Edition) |  | | Caesar & Cleopatra |                                (100,000) (German Edition) |  | | LotR - Die Gefärthen |                                   (120,000) |  | | Daytona 500 |                                   (150,000) |  | | Wizard |                                    (220,000) (German Edition) |  | | Ticket To Ride |                                    (250,000) (All editions; 6 languages) |  | | Villa Paletti |                                    (300,000) (Pre-ordered after winning the SdJ) |  | | Bohnanza |                                     (400,000) (German Edition) |  | | Elfenland |                                      (450,000) |  | | Carcassonne |                                      (500,000) |  | | Wer wird millionär? |                                         (750,000) (German edition of Who Wants to Be a Millionaire) |  | | Apples to Apples |                                           (1,000,000) (All editions) |  | | 6 Nimmt! |                                              (1,300,000) (German Edition) |  | | Cranium |                                              (2,000,000) |  | | Halli Galli |                                              (2,000,000) (All editions (incl. Junior)) |  | | Settlers of Catan |                                               (3,000,000) (German basic game) |  | | Settlers of Catan |                                                      (10,000,000) (Basic plus all expansions; all languages) |  |
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Units Sold (logarithmic scale) |
Some information was provided by the manufacturers, other was culled from public forums, and still more came directly from the game designers.
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